Consumers Increasingly Cautious As Economy Encounters Soft Patch

July 15, 2011

  • Consumer spending, still-fragile in the wake of the Great Recession,was easily shaken in recent months by the loss of economic momentum.Fading government support and another round of housing market weakness contributed to the deceleration, undermining business and consumer confidence. This, in turn, slowed the pace of hiring and retail sales growth. With government cuts continuing into 2012, particularly at the state and local levels, the onus largely falls onto corporate spending to reinvigorate the recovery.
  • Total retail sales advanced 0.1 percent in June, erasing May’s decline but still reflecting consumers’ reluctance to increase spending. Additionally, reduced gas prices weighed on the overall retail sales figure but, if sustained, should translate into stronger discretionary spending in the second half. Core retail sales (excluding auto and gas) advanced 0.2 percent during the month, matching gains posted in April and May, but falling short of growth recorded earlier in the year. Despite the recent deceleration and lingering recessionary spending habits, retail sales have recovered from steep losses recorded between late 2009 and early 2010, with the June total exceeding the previous peak by 4.5 percent.
  • Before a significant increase in spending takes shape, consumers and businesses need to regain confidence in the durability of recovery. In June, consumer confidence slipped 3.3 points, building on a 4.3-point decline in May, positioning the index at its lowest level since last November. While consumers indicated reduced confidence in the present situation, the expectations component of the index fell more sharply, likely the result growing concerns surrounding the debt ceiling.
  • Impact on Commercial Real Estate

  • Despite near-term risks, some indicators support a strengthening GDP and retail sales outlook over the next several quarters. The corporate sector, which maintains healthy balance sheets and profit
    margins, remains well equipped to accelerate hiring once confidence improves. Furthermore, banks have begun to ease standards on some forms of consumer credit, which will bolster spending through the next phase of recovery. During May, more than 20 percent of banks reported loosening standards on credit card applications, the strongest net gain reported since the survey’s inception roughly 15 years ago.
  • While retail sales have surpassed pre-recession levels, vacancy in the retail property sector has inched down just 20 basis points from its peak to 10 percent. This can be attributed to steady increases in non-store sales, uneven performance across retail segments, and the addition of more than 400 million square feet of new supply since late 2007. Shopping centers brought online over the past three years, for example, post vacancy rates near 16 percent, while properties built seven to 11 years ago average just 7 percent. Hard-hit housing markets such Las Vegas, Phoenix and the Inland Empire, have been particularly hard-hit by this trend and will lag in an eventual recovery as a result.

The Research Brief blog from Marcus & Millichap offers timely insight and expertise into the rapidly changing investment real estate industry. The Research Brief is published weekly by top industry professionals, showcasing time-sensitive information and valuable analysis. Add the Research Brief blog to your reading list today.

Follow Marcus & Millichap Research Services on Twitter!

The information contained herein was obtained from sources deemed reliable. Every effort was made to obtain complete and accurate information; however, no representation, warranty or guarantee to the accuracy, express or implied, is made.

Post a Comment

Required fields are marked *

*
*

%d bloggers like this: